Trends, Fads and Myths

-Dr. Sonali Talavlikar

Fitness, be it general fitness, sports fitness, or a speciality/special population fitness, has rapidly evolved in the last few years. India has seen a big boom in the fitness and wellness industry in the last decade with a major spike in the last few years. Suddenly almost everyone is interested in fitness, be it as a participant, service provider (trainer, or fitness facility), or as a business investment. Where earlier a person passionate about or dedicated to fitness was a “fitness freak” – a thinly veiled derogatory term – today the tides have turned and not trying to be fitter or healthier is almost an aberration.

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